Designed for those who have strong research and analytical skills, MSM in General Management is a program aimed to develop professional scholars who are highly demanded by world’s leading companies which operate in a complex, innovation-intensive, data-driven environment, also by educational institutions that look for experienced researchers and lecturers.

We develop your ability to examine and analyze management research to understand what lies beneath best practices. Our structured program curriculum is not only giving you major theory of management but also the opportunity to apply research methods to existing and emerging contextual business problems. In this program, you are able to customize educational experience based on your academic, professional, and research interests.

Commencement date:
Every August
Length of study:
18 months

Class schedule :
From 08.00—17.00 (depending on the schedule)

Total credits :
39 credits in 3 long semesters and 1 short semester

Course Structure


To be familiar with the subjects, we offer a matriculation program of 4-6 weeks before the commencement. This program is also an opportunity for you to be considered to receive partial scholarship based on the ranking evaluation of matriculation program.

Required courses:
Fundamentals of Business Statistics
Fundamentals of Marketing Management
Fundamentals of Operations Management
Fundamentals of People Management
Fundamentals of Strategy Management

Semester 1: Foundation of Research Skills

This semester is the foundation stage for research development.

Required courses:
Management Thought and Research (3 credits)
Quantitative Research Methodology (3 credits)
Qualitative Research Methodology (3 credits)
Modelling in Management (3 credits)

Semester 2: Advancement of Research Skills

The second semester is the stage for enriching and deepening your research interests.

Required courses:
Management Research Design (3 credits)
Advanced Statistics (3 credits)
Elective 1 (3 credits)
Elective 2 (3 credits)

Semester 3: Research Proposal, Writing & Publication

The third semester is the execution stage to conduct research, seminars, and thesis. You will carry out research projects including data gathering and processing, analysis and conclusion drawing, and reporting your findings in the form of thesis/publication.

The program encourages you to publish your research in either accredited national or indexed international journals.

Required courses:
Thesis (6 credits)
Elective 3 (3 credits)
Elective 4 (3 credits)

Elective Courses for Young Professional Program

Business Strategy and Marketing
  • Branding Strategies (3 credits)
  • Business Strategy Analysis (3 credits)
  • Consumer Behavior Analysis (3 credits)
  • Market Research (3 credits)
  • Service Marketing Strategies (3 credits)
  • Technology Commercialization (3 credits)
Decision Making and Strategic Negotiation
  • Agent Based Modelling and Simulation (3 credits)
  • Conflict and Resolution Analysis (3 credits)
  • Creative Problem Solving (3 credits)
  • Service Science (3 credits)
  • System Modelling for Policy Development (3 credits)
Entrepreneurship and Technology Management
  • Corporate Entrepreneurship (3 credits)
  • Entrepreneurship Study (3 credits)
  • Family Business (3 credits)
  • Management of Innovations (3 credits)
  • Product Development Management (3 credits)
  • Small Business and Development (3 credits)
  • Advanced Topics in Management (3 credits)
  • Consulting Project (3 credits)
  • Colloquium and International Conference (3 credits)
  • Internship (3 credits)
Operation and Performance Management
  • Advanced Operation Strategies (3 credits)
  • Performance Management (3 credits)
  • Procurement and Supply Chain Management (3 credits)
People and Knowledge Management
  • Competence Based People Management (3 credits)
  • Conflict and Change Management (3 credits)
  • Knowledge Management and Learning Organizations (3 credits)
  • Leadership Theory (3 credits)
  • Organizational Behavior (3 credits)Social Science in Management Studies (3 credits)


  1. All electives are from a single concentration (e.g. Finance concentration): “with full concentration on Finance”
  2. Two elective from concentration A and one from B: “with major in A and minor in B” (e.g. with major in marketing and minor in finance)
  3. One elective from A, one from B and one from C: “with minor in A, B and C” (e.g. minor in Finance, Marketing, and Human Resource)

Alumni Stories

  • It provides a very demanding path for my future career as an expert, and it is closely related to my career objectives. Furthermore, SBM ITB’s reputation is very promising as one of the best business school in Indonesia, so that joining MSM program which is very affordable is very delightful.

    MSM - GM - Daniel
    Daniel Adrian
    Associate Consultant, Skha Consulting
  • I decided to go to MSM ITB because of many reasons: an awesome learning experience, low cost, industry practitioner instructors and the possibility to improve my ability to do research. Furthermore, I desire to become a lecturer, so I feel MSM ITB is the right choice.

    MSM - GM - Yessie
    Yessie Fransiska Lydiana
    HR Business Partner PT Bank Danamon Indonesia, Tbk.
  • I chose MSM because I want to learn Management in Science to understand the deeper knowledge about Management. Also, MSM has the good curriculum that focus on research. It provides their students to learn both theories and practical in management that supported by the best lecturers that gives students new knowledge and insight.

    MSM - GM - Niken
    Niken Larasati
    Research Assistant, PT Telekomunikasi Indonesia Tbk
  • Studying in MSM was not easy as it was academically challenging for me. The learning method and academic rigor from my past experience as a student really helped my development as a lecturer in my current institution. I was taught to be creative when facing a certain problem and the learning environment has always encouraged me to keep a critical mindset when approaching certain matters related to my study. The most fascinating aspect of studying in MSM is the egalitarian approach from almost every lecturer when interacting with students. As students, we were treated as equals, and it really helped our study in MSM.

    MSM - GM - Syauqy
    Syauqy Lukman, S.Ikom, MSM
    Lecturer at Faculty of Communication Science - Padjadjaran University
  • MSM is program that prioritizes the quality of its graduates. During the lecture, I got much additional knowledge in the field of management, especially marketing management which is my expertise. In addition, I also do a variety of scientific research as well as the chance to be a part-time tutor in SBM ITB Undergraduate Program. It is an experience that I never imagined. In this program, I met lecturers and faculty members who are dedicated and committed to the science and academic life. In addition, I also met some friends coming from various universities and institutions in Indonesia.

    MSM - GM - Indira
    Indira Rachmawati, ST, MSM
    Lecturer at Faculty of Economics and Business - Telkom University
  • At first, studying in MSM wasn’t easy, but the lecturers, environment, colleagues, and also the way the lecturers teach us help you a lot. At the moment, I can adapt easily and study comfortably. I took one of the majors, Decision Making and Strategic Negotiation and learned a lot of things such as how to make a good decision, be creative and logical when you want to find the right way to get the solutions. These are the three examples that I implement in my job today.

    MSM - GM - Kiki
    Kiki Sarah Amalia, MSM
    Analyst, Statistic Department of Bank Indonesia


Admission Qualifications

  1. Bachelor degree from accredited universities (minimum B).
  2. Academic Potential Test (TPA) from OTO Bappenas or a GRE/GMAT certificate with a minimum score of 525.
  3. English Language Proficiency Test (ELPT) ITB with a minimum score of 101 or TOEFL ITP from with a minimum score of 525 (pBT) / 213 (cBT) / 71 (iBT) or IELTS 6.0.
  4. Passing the Academic Interview held by Admission SBM ITB.

Admission Procedure

  1. Register online at: Complete and upload the application documents required for ITB Master Program
  2. Submit the hard copies of the following documents:
    1. Original certified and legalized copy of undergraduate academic certificate (1 copy). Overseas undergraduate applicants must submit statement of recognition from the Ministry of Research, Technology and Higher Education (Kemenristekdikti).
    2. Original certified and legalized copy of undergraduate academic transcript (1 copy)
    3. A recent color photograph sized 4×6 cm (1 sheet)
    4. Proof of health insurance membership
    5. Original TOEFL ITP/IELTS certificate (if any) as a substitute of ELPT result held by UPT Bahasa ITB*
    6. Indonesian citizen applicants only: submit original TPA BAPPENAS certificate held by OTO Bappenas*
    7. International applicants only: submit original GMAT certificate
    8. A copy of admission fee payment receipt
  3. Send the documents to:

    Admission for MSM Program 
    SBM ITB Building
    Jl. Ganesha No. 10
    Bandung 40312 
    +62 22 2531923 
    or you can send the documents to: [email protected]  with subject: Register Admission Test MSM ITB.

  4. Once these documents are completed, your enrollment application will be reviewed by our Admission officers for completeness. As soon as this is completed, we will contact you through email with further instructions.

*SBM ITB is regularly hosting the TPA and ELPT test. Schedule can be found in the Admission Deadline.

Admission Deadline for August 2018 Intake

Online registration period Deadline of document submission to SBM ITB Admission Office
(before 12.00 pm)
ELPT Selection Date TPA Selection Date
Round 1 4 February—24 March 2018 7 February 2018
28 February 2018
4 April 2018
18 April 2018
9 February 2018
2 March 2018
6 April 2018
20 April 2018
10 February 2018
3 March 2018
7 April 2018
21 April 2018
Round 2 8 April—26 May 2018 2 May 2018

9 May 2018

4 May 2018

11 May 2018

5 May 2018

12 May 2018

Round 3 3 June—9 July 2018 Open if seats are still available

Only those who do not hold TPA and ELPT/TOEFL/IELTS score should undertake the written test organized by Admission Office SBM ITB on the schedule as described above.

Admission Fee

Candidates should be aware that there are some costs applied in the admission.

Registration fee: IDR 600,000
Pay via transfer to:
Bank: BNI
Account Number: 988 00211 97000201
Beneficiary: Pendaftaran Program Magister ITB

Pay only if you wish to join the test arranged by SBM ITB Admission office:
ELPT Fee held by SBM ITB Bandung Campus: IDR 75,000
Pay via bank transfer to:
Bank BNI Cabang ITB
Account Number: 900004025
Beneficiary: Institut Teknologi Bandung

TPA Bappenas Fee held by SBM ITB Bandung Campus: IDR 325,000
Pay via bank transfer to:
Bank BNI Cabang ITB
Account Number: 0900001046
Beneficiary: Penampungan BPP SBM ITB

Costs and Scholarships

Semester 1 IDR 13,500,000
Semester 2 IDR 13,500,000
Semester 3 (short semester) IDR 5,000,000
Semester 4 IDR 13,500,000
Total IDR 45,500,000


  • Confirmation fee and all costs cannot be refunded in all conditions, including when students fail to register or finish the program
  • SBM ITB reserves the right to adjust the above information
  • Tuition fee waivers (fully or partly) are available at competitive basis

There are some opportunities to get a scholarship during your study in MSM SBM ITB. Approximately 50 % active MSM SBM ITB students currently receive scholarships from several sources. Some of them are:

  • Partial Tuition Scholarship from MSM ITB

    MSM SBM ITB annually provides scholarships to students. This is a competitive scholarship, awarded to students based on their outstanding achievement on matriculation. This scholarship is awarded in the form of partial tuition. Each year, this scholarship is provided to five MSM students who will be evaluated each semester. The awardees will be involved in the educational process and research in SBM ITB, both as a teaching assistant (tutor) and a research assistant.

  • Research Fund Assistance Scholarship

    MSM and ITB Graduate Schools annually provide financial assistance for students who present their research at international conferences both within and outside the country.